Arc — Commercial Sound Identity
Overview
Developed a complete sonic identity for Arc, a fintech startup — from UI audio signatures to long-form brand anthems used across ads and installations.
Highlights
- 12 unique UI sound events (hover, confirm, error, success)
- 3-second audio logo usable across digital and broadcast
- Adaptive music system: stems that recombine per user journey phase
- Brand anthem placed in national TV campaign
Before / After
A/B audio comparison coming soon.
Process
Process notes coming soon.
Credits
Creative Direction: Arc Studio · Sound Design & Music by Kacey Dodson